Live The Search

Live The Search’ stands as one of the most iconic campaigns and brand elevations in Rip Curl’s history, particularly renowned throughout the 1990s for featuring Tom Curren in his quest for the world’s most pristine waves. At the close of 2023, the content marketing team was entrusted with revitalizing ‘The Search’ and reintroducing it with renewed vigour. Collaborating with the VML/YR agency, we developed a series of innovative concepts to bring this initiative to market. Our final approach, 'The Lengths You Go To,' invites individuals to pursue their own search for adventure.